Every Day In Every Way I’m Getting Better And Better

Emile Coue, inventer of the 'Day by day in every way...' affirmation

Emile Coue, inventer of the ‘Day by day in every way…’ affirmation

Around a century ago a Frenchman named Emile Coue coined a phrase that could change your life.

It’s an often quoted phrase that you’ve no doubt heard before, and one that initially doesn’t seem terribly remarkable.

Coue was a psychologist and pharmacist who believed that most mental and physical illness was a result of the person’s thinking.

He discovered that he could help the recovery of a patient simply by praising the effectiveness of the medicine to the patient.

We are often our own worst enemy. We think negative thoughts all the time to a certain degree and over time these negative thoughts take their toll. They taint how we see the world. Autosuggestion, or affirmations can counteract this.

Coue experimented with different phrases for different conditions but his most well known affirmation is:

Day by day in every way I’m getting better and better.

– Emile Coue

The beauty of this phrase is that it implies that:

  • there are improvements taking place in your life right now,
  • that these will continue to take place into the future,
  • and that these improvements will happen in every area of your life.

Now if you mumble this phrase to yourself half-heartedly a few times it’s pretty obvious it will do nothing for you.

But if you concentrate on really meaning it. If you focus completely on the affirmation and say it with real feeling and conviction for 10 minutes then you will start to notice an effect.

In fact the best approach is to do this for 10 minutes every evening before you go to bed. If you do this for two weeks then you’ll be raving about how awesome it is.

I try to be an ‘open-minded skeptic’ when it comes to these things, and rather than take someone else’s word for it I tested this out for myself.

I was stunned at how this effected me when I did it. I was feeling a bit tired and run down physically at the time and, perhaps ignorantly, I thought that if it was going to work then that would be an obvious area where there was room for some improvements.

But what I found was that it effected the way I was thinking. And it did this in a way I could never have anticipated. It is something that has to be experienced to be believed.

My experiences with this have utterly convinced me of the tremendous power of the mind. Sometimes the way we use our minds ends up having a negative impact on how we feel. But this affirmation is a really potent way of using your mind to help yourself in a very positive and uplifting way.

But I will reiterate: it won’t work unless you give it a really good go. You have to really do it as well as you possibly can. You don’t have to shout it out at that top of your voice, but you should say it with conviction and sincerity.

It will probably feel a bit weird at first – but it’s definitely worth it!

Day by day in every way I’m getting better and better.

– Emile Coue

Image: Wikipedia